Allied Steel Buildings Deepens Relationship With NASCAR Canadian Tire Series

Allied signs on as Title Sponsor of #77 Car Derek Lynch Car

[Toronto, ON, August 15 2007]   Allied Steel Buildings continues to deepen its relationship with NASCAR as it solidifies a deal to become the title sponsor of the Derek Lynch #77 car for the three remaining races in this year’s NASCAR Canadian Tire Series.  In addition to the team  sponsorship, Allied will be the presenting sponsor of the season finale race at Kawartha Speedway.

“We are very excited to work with Derek Lynch and the whole #77 team at Kawartha Motorsports and Kawartha Speedway,” said Mike Lassner, President, Allied Steel Buildings.  “We hope this new relationship will continue to expand our growth throughout Canada as a premiere provider of steel building and conventional building solutions.

The #77 Car, driven and managed by Derek Lynch is off to an exciting start with nine top ten and three top five finishes so far including a fifth place finish in the Full Throttle Energy Drink 200 presented by Canadian Shield.

“We are really excited about Allied joining the team,” said #77 driver Derek Lynch, “it’s great that a group that has been so historically dedicated to Motorsports all over North America is now joining NASCAR Canada and the Canadian Tire Series.”

Sponsorship of the Derek Lynch #77 car, as well as the support of the Kawartha race are two more significant steps to Allied solidifying its position as a major supporter of Motorsports in Canada. Earlier this year Allied Steel sponsored the NASCAR in Canada Series Fan Guide; a useful resource for both seasoned race fans and those new to the sport of racing.  Distributed at Canadian Tire stores throughout the country, the guide features driver profiles, events schedules and more information on NASCAR in Canada.

At Kawartha, Allied will also promote its new formed relationship with Lakes Terminals and Warehousing (a major land owner and developer in Ontario, Canada). Together the two companies are marketing and developing almost three thousand acres of commercial industrial land to businesses moving to or expanding in the territories of Durham, Peterborough County, Victoria County and Northumberland County, including one thousand acres in Cobourg and one thousand acres in Kawartha Lakes.

Canadian Tire Corporation is listed on the Toronto Stock Exchange (CTC.A)

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